WHERE TO PUT THE LOGO AND PROGRAMME INFORMATON?

WESTDEUTSCHER RUNDFUNK

STATION ID

2003 The WDR was longing for a new look to bind together its over 40 broadcasting stations all over Germany and to position itself in a new, more modern way. Each station had a bit of a saying in the design. So we had to work our way through to find the solution that would fit. To paste the logo and neccessary programme information in the centre of the screen on top of anything that comes along was how we solved their problem.
We also created together with Ole Schaefer an new font called WDRTV based on the formerly used typeface Meta.
The animations were produced in-house.

Click here to see more of our work on the Double Standards site Music by Marcus Schmickler
Cinematography by Marc Comes
Creative Direction Karin Sarholz, Michael Freiwald, Michael Worringen, Mario Dublanka, Double Standards